Sergio Rogina

Business Partner. Problem Solver. Strategic Storyteller.

For the past 25 years, I have helped Fortune 500 corporations, public institutions and non-profit organizations tell their story.

I’ve done so by combining my passion for purpose-oriented storytelling and problem solving to help organizations clearly define their brand, advance and defend key narratives, and grow their business.

For me, it’s about helping organizations build trust with their stakeholders. Whether connecting brands to consumers, companies to their employees, or institutions to the public they serve, building trust is essential to business and to the embracing of ideas.

I believe that building trust requires organizations to traffic in truth and authenticity. The stories that organizations and leaders tell shape perception, inform understanding and inspire action – intended or otherwise.

Throughout my career, I’ve partnered with a wide range of brands - including the U.S. Army, USAA, BAE Systems, Verizon, Mattel, Dell, Samsung and ExxonMobil - to create programs and craft messages that have garnered trust, engagement and support.

I’ve developed and led action-oriented corporate responsibility and community relations programs that build loyalty and drive advocacy. And, I’ve prepared corporate executives, senior military leaders and board directors to address stakeholders through media and analyst interviews, global conferences, national conventions, community rallies and internal presentations.

I’ve forged my experience at several global communications agencies – Weber Shandwick and Publicis – as well as at community non-profit organizations as a development officer.

I’ve also been honored to participate in the Thayer Leadership Development program at West Point, the Leadership Dallas program, and to serve on the Dallas Regional Chamber’s International Task Force, among other civic and community organizations.